Instagram Planning and Strategy

-Full takeover of Instagram account posting responsibilities & management
-Social media content calendar creation for each month
-Provide content guidelines for posting (time of day based on audience analysis, relevant hashtags, etc.)
-Monthly evaluation of all channel-based metrics & tracking of content performance using software specifically designed to track data on IG
-Track competitor's hashtags to inform hashtag usage and improve discoverability
-Push product launches, events, and vary content formats to curate a dynamic, engaging, and thoughtful grid
-Research and formulate content ideas, work with photographers and videographers to execute assets
-Cross post to Facebook, if relevant

Campaign and LookBook production

-Full service creative direction- including mood board, lighting, story board, talent research, prop sourcing, and shot list all while taking into consideration brand identity, collection specifics, brand strategy and market placement and trend based research
-Location scouting, negotiation, securing and management
-Talent research, outreach, negotiation, securing and management
-Model research, negotiation, casting and management
-Collection styling (including sourcing accessories and shoes, when needed)
-Day-of full service production management; including, an AD, stylist, wardrobe team and assistants as needed. WoC team will oversee all talent, dressing and execution with an obsessive attention to detail and efficiency

Public Relations

-Pitch relevant publications, both print and digital for coverage
-Work with brands to pitch cross promotion opportunities
-Represent the client on inbound PR requests
-Influencer strategy, pitching, & negotiation

Digital Marketing

-Social Ads + Email marketing to existing mailing lists
-Copywriting, formatting + A/B testing

Content Creation

-In-house content creation for both still + video assets
-Ideation, planning, prop sourcing, shooting, editing + sound for video assets
-Copywriting for all social channels 

TikTok Planning and Management

-Full management & posting responsibilities
-Trend based research for TikTok, identifying trends that align with the brand's vision, aesthetic, and guidelines
-Post existing video assets
-Create new video assets as needed and according to budget

Omnichannel Social Media Strategy

-Comprehensive social audit, competitive analysis, and audience report
-Establish brand, content, and copy guidelines for use on all platforms to create a streamlined brand presence
-Identify key brand identifiers: visual conventions (props, lighting, style, editing), language, and integration of keywords on social
-Research competitor's social strategies across channels to better inform each brand's value proposition and market placement for social
-Synthesize brand story story for social storytelling
-Determine the most effective and efficient content formats for the brand (still image, video, activations, influencers, podcasts, events, etc.)
-Create monthly content calendar

Branding + Competitive Strategy

-Provide an in-depth questionnaire to clarify visual identity
-Full-service creation of branding essentials kit: primary logo, brand mark, typography, color palette, and imagery for website
-Identify key brand identifiers: visual conventions (e.g. props, lighting, style, editing), language, and establish brand guidelines
-Research competitor's branding + marketing strategies across channels to better inform each brand's value proposition and market placement
-Synthesize brand story story for public relations storytelling